It started with involving Virginia Tech students in customer/market research for GMIT student’s products over a 3-4 weeks, in advance of study visit to Ireland. It then moved to a design a culture brief with a physical product they could take with them. Connections "Think 16 books, 16 stories, 16 experiences." Design one book cover that will make up 16 volumes summing up what is your personal connection with Ireland. What was developed was the connection and how to transfer this ideas into a tangible piece.